We don’t just build in-house teams. We build the model around them.
Headquartered in Singapore, supporting brands across APAC through embedded teams, operational leadership and connected regional expertise.
Headquartered in Singapore. Built for APAC.
We support brands across APAC through embedded teams, operational leadership and connected regional expertise. Our HQ is the central layer, keeping things consistent, structured and moving across every market.
Since 2018, MASH has been building the kind of in-house teams that brands actually need — from a single specialist to a full regional operation, across marketing, creator, events, social and more.
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No two brands need the same team.
The model depends on the brief, the business and the work that needs to move.
vs Agencies
We’re not an external team working around your business. We sit inside it, building the capability needed to keep work moving properly, day to day.
vs Consultancies
We don’t stop at strategy. We help design the model, build the team and lead the work, in practice, not just on paper.
vs Talent Networks
We’re not here to fill seats. We build the team, put the right structure around it and stay accountable for how it performs.
The team behind the teams.
Embedding talent is only part of what we do. The MASH HQ team stays close to every client, every team and every brief, providing the senior leadership layer that keeps the model honest, the work moving and the team performing.
Jolene Cornford
General Manager
Jolene leads MASH's APAC business with a focus on how modern marketing teams are actually built to last. She works closely with brands to design in-house models that are operationally strong, regionally grounded and set up to perform over time. Not just on paper.
Dianne Hummal
Talent Strategy
Dianne believes the right team is about more than matching skills to a brief. She leads the talent and people strategy behind MASH, from finding the right people through to making sure they're supported, engaged and growing long after they're embedded.
Robyn Hayward
CFO
Robyn brings the commercial rigour that makes MASH models work in practice. She ensures every engagement is built to be sustainable and scalable, creating clarity across finance, operations and growth so teams can focus on delivery without the structure getting in the way.
Nicolyn Marino
Delivery Lead
Nicolyn is the person who makes sure the work actually moves. She leads operational delivery across MASH programmes, bringing the structure, workflows and stakeholder alignment that turn a good team model into consistent, reliable execution.
Ready to build your team?
Tell us about your business and where you’re stuck. We’ll take it from there.
Get in touch